Marketing Ads Platform - Roof Squad

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Advanced Campaign Analytics & Lead Tracking Dashboard

Last sync:

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Total Campaigns

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Active View

Total Spend

$0

Conversions

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From Database

Avg CPL

$0

Calculated

Avg CTR

0%

Live Metrics

Avg Score

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🎯 Campaigns Overview

Expert-optimized interface: Performance indicators, quick actions, marketing workflow

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📊 Campaign
Campaign name, status, and targeting info
⚡ Performance
Overall performance indicator (Green/Yellow/Red)
💰 Spend/Budget
Total spend and budget utilization
🎯 Results
Conversions and leads generated
💵 CPL
Cost Per Lead with benchmark comparison
⚡ Quick Actions
Marketing workflow actions: pause, duplicate, optimize

Campaign Performance Trend

Cost Analysis by Account

Lead Conversion Details

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Lead Name Email/Phone Date Address Campaign Status Source CPL GHL CPL Appt Attempts Time to Contact Actions GHL CTM

Sync Control Center

Monitor API health, manage synchronization, and view sync history

API Health Status

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Manual Sync Triggers

Trigger synchronization for each API individually

Meta Ads

Campaign configurations & metrics

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GoHighLevel

CRM contacts & lead data

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CallTrackingMetrics

Call tracking & analytics

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Recent Sync Logs (Last 10)

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Pipeline Filters

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Funnel Analysis (Cumulative): Shows cumulative conversion funnel - opportunities are counted in ALL stages they have passed through. For example, a "Good Contact" is also counted in "Total Leads" and "Contacted", showing the complete journey through the funnel.

Conversion Funnel

Total Leads
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100% of funnel
Contacts
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-% of leads
Good Contacts
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-% of contacts
Estimates
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-% of contacts
Sales (Won)
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-% of estimates
Lost
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Lost deals

Financial Metrics

Estimate Amount
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Pipeline value
Revenue
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Closed deals
Avg Sale Value
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Per closed deal
Meta Spend (JWeis)
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From 0 campaigns
CPL
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Spend / Good Contacts
CPA
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Spend / Sales
ROAS
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Revenue / Spend

Lead Status

New Leads
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Uncontacted
Attempting
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In progress
Appointments
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Scheduled
Bad Contacts
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-% of contacts
Unreachable
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Out of Coverage
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-

Performance by Office Location

Office Leads Contacts Estimates Est. $ Sales Revenue Lead → Contact Contact → Estimate Estimate → Sale Meta Spend CPL CPA ROAS

Campaign Performance Summary (by UTM Campaign)

Campaign (UTM) Leads Contacts Estimates Est. $ Sales Revenue Lead→Contact % Contact→Estimate % Estimate→Sale % Meta Spend CPL CPA ROAS

Performance by Source

Source Leads Contacts Estimates Est. $ Sales Revenue Lead → Contact Contact → Estimate Estimate → Sale Meta Spend CPL CPA ROAS

Opportunity Details

Contact Name Phone Email Campaign Source Campaign Type Office Stage ID Amount Created Date GHL CTM Attempts Time to Contact

Performance by Month

Month Leads Contacts Estimates Est. $ Sales Revenue Lead → Contact Contact → Estimate Estimate → Sale Meta Spend CPL CPA ROAS

Conversion Funnel

Stage-by-Stage Conversion

Performance by Campaign Type

Performance Benchmarks

Configure target benchmarks for CTR and CPL performance indicators

CTR Benchmarks (%)

CPL Benchmarks ($)

Account Management

Manage your connected advertising and CRM accounts

Meta Ads Accounts

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GoHighLevel Locations

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CallTrackingMetrics Accounts

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